Sixteen On Latimer

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Sixteen on Latimer: Case Study

This case study highlights the successful social media management for Sixteen on Latimer, a bed and breakfast located in East London, South Africa, which had been operating for two years prior to our involvement.

The Challenge

Although an established business, Sixteen on Latimer needed to increase its occupancy and sales. They wanted to create a more cohesive and recognizable brand on social media to attract new clients and better position themselves in the local market. They also wanted to improve their online presence on booking sites to reflect their elegant brand.

The Strategy

Our strategy focused on enhancing their visual identity and expanding their social media footprint. We took the following actions:

  • Custom Graphics: We created custom graphics for Facebook, Instagram, and WhatsApp stories to ensure a consistent and elegant look across all platforms.
  • Promotional Content: We designed specific content for special events and seasonal discounts to attract new bookings.
  • Booking Site Integration: We created and provided specific room content for their online booking sites, such as Booking.com, to ensure their brand was cohesive and professional on all platforms.

The Results

Our efforts resulted in a significant improvement in their business performance and brand perception:

  • Increased Occupancy: Occupancy increased by a remarkable 60%, and the business is now consistently achieving fully booked occupancy rates.
  • International Clients & Extended Stays: The bed and breakfast now houses international clients, with some guests staying for months at a time while traveling for work.
  • Repeat Business: The improved brand and guest experience led to an increase in returning clients.
  • Brand Recognition: Their social media presence now presents a cohesive and elegant brand, making them more recognizable in the local area.

We have loved working with Sixteen on Latimer and seeing their brand grow and flourish. We eagerly anticipate their upcoming ventures.