Marco Indigo

Fictional Project for Portfolio & Design Development

Their priority is that the ice cream remains the hero of all visuals. Wherever possible, the primary imagery should feature real ice-cream products. They have a strong preference for minimalistic and clean designs, but are open to alternative styles as long as they remain fun, playful, and aligned with a vibrant brand personality. In short, the desired aesthetic is minimal, simple, practical, colourful, and strongly ice-cream-focused.

Target Market

The brand is aimed at young adults, with a particular focus on social media influencers who are attracted to bold and exciting flavour experiences. The goal is to challenge the idea that ice cream is only for children and instead position it as a fun, expressive treat for passionate adults.

Deliverables

• Logo Design

• Employee Uniform Concepts (T-shirt and Cap)